Did the Habitat store invent Lifestyle living in 1964?
You may be forgiven for thinking so. Terence Conran(now Sir) claimed in 1964 that his first and newly opened shop,Habitat,ushered-in for the consumer ‘a pre-digested shopping programme’.No longer were customers expected to focus on the specific items for sale in the shop window randomly displayed or grouped together in categories (e.g. kitchenware,furniture,bed linen, and so on)but rather to ‘buy-in’ to a whole way of living with their purchases arrayed.So we had areas in the store or shop where the customer was treated to the experience of whole kitchen,dining,lounge,patio,bedroom and other instantly recognisable rooms or living areas to be found in the modern well designed home.
In her book,Designing Modern Britain, Cheryl Buckley describes the Habitat shop format as simple and open-plan, with goods and accessories displayed to produce a certain ‘look’or ‘lifestyle’.The stores did seem to bring-in a certain freshness missing in immediate post war Britain, a country still not that long-out of the austerity of war production and associated rationing.
Habitat, and other shops like Biba, provided an outlet for the burgeoning designer talent bursting for recognition in the 1960s. There was suddenly plenty of cane furniture,ethnic style rugs , rustic earthenware,stripped pine tables and bentwood chairs, ‘modern’ stainless cutlery, and new lamps and light shades of various shapes, colours and materials (often paper).It all provided (and still does) exciting choices for the consumer.
In 2007, is the current Habitat model post-modernist, largely retro in flavour, or..? You can make-up your own mind by clicking-on here to Habitat’s excellent and easy to navigate web sitefull of web design wizardry.The Christmas presentation is especially good,I feel- less simple more sumptuous- a top retrostore.




Here we go! Here we go!Here we go! A magazine dedicated to football in the 1960s,1970s and 1980s!I’ve just stumbled across (well I actually heard it mentioned on the Talk Sport radio programme this morning) a brand new magazine for lovers of the beautiful game as it was played and managed in the latter half of the 20th Century.